Singapore – After an exciting round of on-stage pitches where producers from all over Asia presented their ideas, winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and second ATF Formats Pitch were unveiled.

 

Reed Exhibitions and global partner Green Gold Animation Pvt. Ltd. announced studio2 Animation Lab as the winner of the first-ever ATF Animation Pitch. The animation concept, titled “The Western Journey of Pigsy”, wowed the on-stage jury for its creativity and strong appeal to children. The line-up of judges, which comprises some of the biggest names in kids’ animation and entertainment, also saw strong potential for the concept to be exported and extended to a series.

 

Targeted at creators and producers of innovative concepts for new and original kids’ animation, ATF Animation Pitch is aimed at facilitating the exchange of ideas and talent between leading international television, distribution and Asian-based producers. In total, 61 entries were received from all over Asia.

“I am thrilled and excited to be named the winner of the inaugural ATF Animation Pitch.  We had a unique concept and we felt that it allows viewers to experience the Journey in the West story in a contemporary way. Moving forward, we will work towards developing the script for the concept,” said Chiu Li Wei, Director, studio2 Animation Lab.

Chiu Li Wei and Grace Chuang from studio2 Animation Lab received a US$19,000 prize from Green Gold Animation Pvt Ltd. This includes a US$2,500 cash award, and a consultancy package worth US$16,500 that is tailor-made for them to further develop the winning animation, making it ready to pitch to broadcasters.

 

After a closely contested fight between five finalists, leading independent distributor all3media International and ATF announced that Gamaliel Paulus (Gammy) from Indonesia, came out on top, winning S$3,500 in cash and a S$16,500 consultancy package tailor-made to develop the format, making it pitch-ready for broadcasters.

 

ATF Formats Pitch is the premier Asian pitching competition designed to discover innovative concepts for new and original non-scripted entertainment formats from the pan-Asian region. This platform showcases the best of Asia, and exposes ideas for export and development within and even outside of the region.