Paris – Two top content executives from Snap Inc. will deliver a keynote speech at MIPCOM 2017 to outline how the camera company is making new inroads into content creation for mobile. Nick Bell, Vice President of Content at Snap Inc., and Sean Mills, Senior Director of Content Programming, will discuss the company’s growing slate of Snapchat Shows and the future of made-for-mobile video content.

The world’s leading entertainment content market, MIPCOM takes place in Cannes, France, from 16-19 October, and this year takes as its over-arching conference theme,“The Global Race For Creative Connections”. The Snapchat keynote is scheduled for Tuesday 17 October.

Snapchat has built a reputation as the go-to app for millennials, representing a new, mobile-first direction for digital media. As of this summer, Snapchat has more than 173 million daily active users. At MIPCOM, Bell and Mills will walk through how Snap Inc. approaches partnerships with legacy media companies, TV networks, film studios, and independent producers, and how to produce for vertical video. They will also explore how mobile content can complement traditional linear programming, and the types of genres they are hoping to expand into – from scripted Shows to horror, documentary, and animated series.