MIPCOM 2017, Cannes, France – INSIGHT TV, the world’s largest UHD broadcaster and producer of native UHD HDR content covering action sports, entertainment, and lifestyle, has announced that the new format for its seven-part reality series THRU will be available to broadcasters and production companies at MIPCOM 2017, held in Cannes, France, 16th – 19th October.
The show will be demoed on a show-reel at Insight TV’s stand throughout the event. Viewers will be gripped as teams’ trek across daunting landscapes following a straight line from point A to point B. Each team starts at opposite ends and travels in opposite directions. They face difficult obstacles and physical challenges by trekking directly over, under, and through buildings, drop-offs, swamps and pools. The team that takes the shortest route will be the team that survives and thrives.
“We’re incredibly excited about the launch of ‘THRU’ as it builds on our fast growing, strong portfolio of compelling and creative content that we’ve created this year. MIPCOM 2017 is the perfect venue for us to demonstrate the show’s inventive format and we’re looking forward to seeing what the future holds for this adventurous new series,” says Arun Maljaars, INSIGHT TV’s Global Content Strategy Manager.