New York – A senior adviser to the Group and Board of MP & Silva since 2015, Chris Lencheski has been appointed to lead the global sponsorship division of MP & Silva, a full service global sports marketing agency. MP & Silva’s current sponsorship portfolio is heavily anchored in premium US properties, including the representation of Monumental Sports and Entertainment’s full suite of assets, the NY Red Bulls Arena naming rights, and the Miami Heat jersey patch. Chris Lencheski will be based in New York and manage the company’s global sponsorship team across the Americas, Europe, Asia, and the Middle East.
Jochen Lösch, CEO of MP & Silva, commented: “MP & Silva is rapidly expanding beyond its historic expertise in media rights into a full-service sports marketing agency. Chris will drive growth in this strategically important area of the company.”
Frank Uddo, MP & Silva’s President, North America, added: “MP & Silva has invested significantly in expanding our presence in the US market. Chris is an extremely well respected professional and having him further demonstrates our commitment to this vital sports market. His experience will intensify our ability to support our partners’ strategic goals and build on the success we have already achieved.”
Chris Lencheski also commented: “I am pleased to join MP & Silva at this exciting time in the company’s growth and transformation. Having been involved with some of the company’s high-level deals as an advisor, I look forward to continuing my close relationship with the entire team, and the opportunity to help build upon and drive the future growth of MP & Silva’s commercial rights and sponsorship business silo in the US and globally.”