ITV2 has commissioned Keshet UK’s new high-concept comedy entertainment show, Celebrity Showmance (6 x 60’). Narrated by UK comedian, actor and rapper Doc Brown, Celebrity Showmance sees six single celebrities paired into three very unlikely ‘couples’ who go to hilarious lengths to convince the public that they’re in a real, romantic relationship.
In each episode, the three new celebrity couples: Chloe Sims (TOWIE) & 5ive pop star Abz Love, socialite Lady Victoria Hervey & footballer Jamie O’Hara, and Hollywood actress Hayley Hasselhoff & Kyle Christie (Geordie Shore) are set a series of ridiculous challenges to attract maximum social media attention. The celebrity duos must act out scenarios inspired by the classic phases and iconic images associated with famous celebrity couples from the past. From “We’re not Dating… Honest!” through “The Honeymoon Phase”, to the ultimate explosive “Break Up”, each task culminates in a photo or video, which the celebrities must post across their social media.
Then the race is on to get the highest number of likes and comments as, unlike any other TV game show, the public are the unwitting judges – awarding points without even knowing it. The couple with the highest score at the end of the series is declared the ultimate Celebrity Showmance. Fusing television and social media, Celebrity Showmance is a whirlwind of parties and Instagram feeds, shining a spotlight on the crazy world of celebrity relationships.
Satmohan Panesar, Commissioner, Factual Entertainment at ITV said, “This show looks at the world of celebrity in a fun way, with its tongue firmly in its cheek and I hope that it strikes a chord with ITV2’s growing audience of younger viewers.”
David Williams, Creative Director for Non Scripted at Keshet UK added, “We all love a celebrity couple but as we know, sometimes all isn’t as it seems. But thanks to the hilarious efforts of our six courageous celebrities, Celebrity Showmance is a topical and affectionate take on the world of showbiz today.”
Celebrity Showmance was ordered for ITV2 by Paul Mortimer, ITV’s Head of Digital Channels and Acquisitions and commissioned by Satmohan Panesar, Commissioner, Factual Entertainment. The format was devised by Keshet UK’s David Williams who serves as the series’ Creative Director, with Susan Maxwell as Executive Producer and Sarah Church as Series Producer. Keshet International (KI) will distribute the series and debut it to international buyers at MIPCOM 2017.
