Broken Arrow Media has appointed Michael Aldrich as the company’s general manager, based in Melbourne Australia. In his new position, Aldrich will develop relationships for the company’s production, distribution and content consultation divisions and work closely with broadcast partners in Europe, the Americas, Asia and Australasia to bring entertaining content to the masses.

He joins company founder and director Brett Hughes and a team of dedicated professionals located in offices in Australia, France and Canada. Aldrich has served in a number of roles in the U.K., Europe and Australia, his most recent as general manager of Fred Media. Earlier in his career he worked in sales, marketing and distribution at FCCE Entertainment Europe, Sportsbrand Media UK and Sony Music Entertainment Australia.

Hughes said: “Mike has a superb depth of knowledge of international TV, long experience with channels in all regions and an unstoppable work ethic and will be a big asset to the team.”

Aldrich said: “Brett & I have known each other and worked together for over twenty years at both Sony Music and Sportsbrand so it’s great to be back together again. Broken Arrow Media has some thrilling plans in place with new programming and partnerships to be announced soon and I am incredibly fortunate to be part of this exciting new chapter in the company’s history”.

Broken Arrow Media is an independent production and distribution media company. Its background is the production and distribution of sports programming but is now diversifying into broader genres through a range of lifestyle and factual content that continues to grow. In 2017, the team will be attending MIPCOM, SPORTEL, DISCOP and ATF