Mumbai – Amazon Prime Video India announced the creation of multiple Unscripted Originals (reality shows) for India, a first for a digital streaming service. The lineup comes to life with three new reality shows – Jestination Unknown, The Remix and Comic Kaun featuring industry stalwarts such as Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew. With this foray into reality shows, Amazon Prime Video is once again changing the way video content is created and consumed in India.
James Farrell, Head of Content, Prime Video, Asia Pacific, said, “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favorite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”
Vijay Subramaniam, Director, Content, Amazon Prime Video India, said “We’re always looking for new ways to engage with our customers. We know Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”
Amazon revealed details of three reality shows which include a mix of comedy, music, travel and experiential content.