FUN Union’s pre-school programme BabyRiki hit the main Chinese digital platforms and, in just 7 days, the episodes have totalled 25 million views. 30 out of 52 episodes have been published on Tencent Video, iQiyi, Youku, Mango TV and Beva.

BabyRiki is an animated series with content that covers all aspects of a child’s life. From physical wellbeing to social-emotional wellbeing and soft skills, the musical stories are based around age-appropriate experiences with educational concepts introduced in familiar surroundings and context for infants. It is produced in mixed technique using 3D CGI and live-action video.

FUN Union aims to bring uplifting, entertaining and educational content to children all over China. For CEO Christine Brendle, this success is no surprise. “BabyRiki resonates with toddlers and parents due to its appealing characters and beautiful setting. The series was developed alongside child psychologists to ensure that children would learn through fun and engaging storylines. It has no violence or evil characters and focuses strongly on developing social-emotional skills.”