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Bangkok – WebTVAsia announced a global strategic partnership with China’s top short video platform Tudou, a wholly owned subsidiary of Alibaba Digital Media and Entertainment Group. Thetie-up confirmed WebTVAsia as Asia’s first Multi Channel Network (MCN) partner to participate in Tudou’s new RMB 2 billion (USD 291 million) global short-form content sourcing initiative, codenamed “The Big Fish Plan”.
As a “Big Fish Partner”, WebTVAsia is offered market-leading privileges by Tudou in four areas: Algorithm Weighing, Valuation Adjustment, Brand Marketing and Copyright Protection. Content providers under WebTVAsia are therefore extended similar benefits with further localisation and marketing support by WebTVAsia’s China division.
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Tags #Asian content #asian content news #asian entertainment news #asian media news #asian streaming apps #avod news #broadcaster news #Co-Productions #Content Distribution #content news #entertainment news #format licensing #format sales #k-drama news #Lazada #media news #OTT news #pay-tv news #Sony Music #Tencent #Tudou #Viral Fest Asia #Warner Music #WebTVAsia #Youku
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