Bangkok – WebTVAsia announced a global strategic partnership with China’s top short video platform Tudou, a wholly owned subsidiary of Alibaba Digital Media and Entertainment Group. Thetie-up confirmed WebTVAsia as Asia’s first Multi Channel Network (MCN) partner to participate in Tudou’s new RMB 2 billion (USD 291 million) global short-form content sourcing initiative, codenamed “The Big Fish Plan”.


As a “Big Fish Partner”, WebTVAsia is offered market-leading privileges by Tudou in four areas: Algorithm Weighing, Valuation Adjustment, Brand Marketing and Copyright Protection. Content providers under WebTVAsia are therefore extended similar benefits with further localisation and marketing support by WebTVAsia’s China division.