Singapore – Singtel won three Gold awards at the fourth Asia-Pacific Stevie Awards which recognises business innovation across 22 countries in the Asia-Pacific region. Singtel emerged the winner in the Innovation in Paid Media Planning and Management, Social Media Marketing, and Annual Report categories. The judges lauded Singtel’s digital marketing arm, Amobee, for Innovation in Paid Media Planning and Management with its Amobee Brand Intelligence platform.
Amobee Brand Intelligence analyses over 60 billion consumer digital engagements daily across the web, social, mobile and video. It enables marketers to optimise media strategies across channels and devices in real time to increase brand awareness and engagement rates by providing them insights into their target audience. Amobee was also recognised in the Innovation in Social Media Marketing category for its work with Airbnb for the “Personal” campaign, which was part of Airbnb’s “Live There” global digital advertising initiative. Delivered across six countries (Australia, Germany, India, South Korea, UK & US), and five channels (Facebook, Twitter, Pinterest, Instagram and Video) to drive awareness, consumer engagement and site traffic, the campaign reached over 101 million users with an average video view-through rate of 10%.
Pages: 1 2
Related posts
Trending news
-
Here are your winners for the 25th Asian Television Awards – Day One 1.4k views | posted on January 16, 2021
-
The 25th Asian Television Awards ends on a high note with Entertainment and Performance Category winners announced 532 views | posted on January 17, 2021
-
Nippon TV’s award-winning drama series ‘Mother’ Thai version wins Best Script Writing at the 25th Asian Television Awards 117 views | posted on January 18, 2021
-
Period drama ‘Last Madame’ named Best Digital Fiction Series at the 25th Asian Television Awards 104 views | posted on January 18, 2021
Asian Television Awards
-
Here are your winners for the 25th Asian Television Awards – Day One by Monina Eugenio | posted on January 16, 2021
-
The 25th Asian Television Awards ends on a high note with Entertainment and Performance Category winners announced by Monina Eugenio | posted on January 17, 2021
-
25th Asian Television Awards spotlight: ATA Director S.S. Vikneshwaran by Monina Eugenio | posted on December 28, 2020
-
25th Asian Television Awards spotlight: ATA Producer Alan Eucharis Choo by Monina Eugenio | posted on January 11, 2021
Stay Connected