Mumbai, India / Mexico City – Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider and in Ecuador on TV Cable.
Sharing further details, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “There is a cultural synergy between India and Latin America, with Indian content and storylines resonating strongly with Latin American values and traditions. With our carefully curated Spanish-language Bollywood channel, Zee Mundo, we aim to deliver a never-seen-before experience with the best of Bollywood movies, telenovelas and series. The channel has already received a positive response amongst US Hispanic audiences, with viewers finding the variety and quality of content compelling. We wish to deliver a similar experience to our audiences in Latin America with content that is high-quality, unique and entertaining.”
Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL, “We are excited to entertain Latin American audiences with the region’s first dedicated Bollywood movie channel, Zee Mundo which will be present on the biggest platforms in the region – Sky in Mexico and Central America, and TV Cable in Ecuador. Even before its launch, the content and concept of the channel has already received great acceptance on social networks in Mexico. Going ahead, with our appealing value proposition, we hope to satisfy viewers’ demands for content that is fresh and different from what is currently available.”
ZEE Mundo will be available throughout Mexico and Central America on Sky channels and in Ecuador on TV Cable . Headquartered in Miami, Florida, the specially customised channel will bring ZEE’s entire library of HD movie titles to LATAM audiences, meticulously dubbed in Spanish, crossing five genres – action, romance, suspense, drama and comedy and featuring some of the world’s biggest movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.