Cannes, France – Following three successful seasons on air in China on CCTV 3, Sing My Song, the hit original songwriting/singing performance format created by Canxing/Star China International Media Limited, is now set for launch in the global market, as joint distribution is secured by Bomanbridge Media for the Asia Pacific region and by Small World IFT for the rest of the world. Watched by more than 750 million people in China over the combined three seasons, Sing My Song focuses on the skill of original songwriting and performing.
“Bomanbridge was attracted to the format Sing My Song – an extremely popular Chinese show — due to its musical originality and creativity. Asians love their musicians with a passion and Sing My Song is sure to be a major success outside of China as well. We look forward to bringing news of a format deal for Asia Pac in the near future,” said Sonia Fleck, CEO of Bomanbridge.
Tim Crescenti, President at Small World IFT, commented, “We simply have always dug this format – what makes Sing My Song so original and different is the emphasis on writing and recording original music. This is not another karaoke cover show. Sing My Song truly creates the total artist, from writing to performing.”
“Canxing/Star China is thrilled that Small World and Bomanbridge will take our hit format Sing My Song to the world. They are both stellar companies with strong histories in format distribution and production. We look forward to hearing new original songs from around the globe, created in many local versions of Sing My Song,” said Iris Xia, Deputy General Manager of Star China International Media Limited.