Cannes, France – On the occasion of MIP TV, Fashion TV will update on its Ultra HD strategy that achieved a milestone in December 2016 with the launch of a dedicated channel, FTV UHD, on Eutelsat’s popular HOTBIRD neighbourhood. Fashion TV is leveraging HOTBIRD’s market-leading position to offer exclusive Ultra HD content to cable and IPTV networks across Europe, the Middle East and North Africa.

 

FTV UHD uses HEVC encoding with 10 bits of colour depth (one billion colours), at 50 frames per second. Building on the one-of-a-kind Fashion TV brand, FTV UHD is setting a new standard in fashion and lifestyle broadcasting through original programming on style and trends offered with exceptional image quality.

 

FTV UHD’s CEO, Michel Adam Lisowski, commented, “Since the launch of our first fashion-themed channel on a Eutelsat satellite in 1997 we have developed a unique and comprehensive brand with high-quality broadcasting at its core. We made the leap to High Definition ten years after the launch of our first digital channel on Eutelsat’s fleet. In the year that we celebrate our 20th anniversary we are excited to pursue our commitment to the highest quality of broadcasting standards through an Ultra HD channel offering Eutelsat’s HOTBIRD homes exceptional images of the latest fashion events from around the world.”

 

Michel Azibert, Eutelsat’s Chief Commercial and Development Officer, concluded, “The launch of FTV UHD three months ago is new evidence of the adoption of Ultra HD by content producers. Fashion TV’s trust in Eutelsat reflects our commitment to delivering service that guarantees viewers an enriched and unrivalled Ultra HD experience. We are proud to support this new venture and to join Fashion TV in accelerating FTV UHD’s distribution across the exceptional footprint of our HOTBIRD video neighbourhood.”