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Android poised to play a pivotal role in the future of TV Distribution

April 26, 2017 by TVA Editor

Amsterdam – Irdeto, the world leader in digital platform security, and Ovum have released results from a new global survey indicating that a majority of video service providers have either Android TV or Android Open Source Project (AOSP) on their technology roadmaps. Conducted in February 2017, Is Android the future of the set-top box? found that 72% of respondents are considering Android implementations as a part of their set-top box (STB) strategies.

In addition, 50% of respondents see Android as being important for their goals within the next five years. The 300 TV industry professionals surveyed also identified a variety of benefits they perceive Android TV to offer, including the availability of new features and services, faster time-to-market, an attractive user interface and cost efficiencies. However, while a majority of respondents indicated a commitment to Android, only 54% of video service providers are willing to pay more for Android chipsets than traditional chipsets with embedded middleware.

Features, specifically the ability for users to download additional apps, are the driving force leading Android implementations. Video service providers with more than one million subscribers (43%) and those with less than one million subscribers (34%) both said that this was the number one driver for adoption. However, despite service providers’ confidence in the benefits of Android TV, there remain significant concerns around piracy and cyber threats. By allowing easy installations of other applications onto the STB, 43% of respondents believe there will be an increased attack surface, while 41% are concerned that their subscribers could install apps for illegal streaming.

While many expect Android to dominate the TV landscape in the near future, the survey revealed that more education on the differences between Android platforms may be needed. Only 52% of those surveyed understand the differences between Android TV and AOSP.As platforms like Android TV become the new norm in the TV landscape, it will be important for operators to employ a holistic, 360-degree security approach to secure these next-generation devices.

Stofa, Denmark’s most innovative supplier of cable TV and broadband internet services, recently selected Irdeto Cloaked CA to securely deliver content through its upcoming new Android set-top box (STB). Not only will subscribers have the full range of Stofa services on the STB, they will also have direct access to the Google Play app store and to streaming services such as YouTube. Stofa intends to revolutionize the user experience with its new Android STB and with Irdeto’s latest renewable and cardless software security, any form of content delivered to customers will be robustly protected.

Other Topics: Android Open Source Project, AOSP, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, Irdeto, k-drama news, media news, OTT news, pay-tv news, people and appointments, show distributor, show format, STB, Stofa

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