Android poised to play a pivotal role in the future of TV Distribution

New global survey by Irdeto finds that 72% of video service providers have Android on their technology roadmap with only 54% willing to pay a premium for the technology.


Android Open Source Project AOSP Irdeto STB Stofa

Amsterdam – Irdeto, the world leader in digital platform security, and Ovum have released results from a new global survey indicating that a majority of video service providers have either Android TV or Android Open Source Project (AOSP) on their technology roadmaps. Conducted in February 2017, Is Android the future of the set-top box? found that 72% of respondents are considering Android implementations as a part of their set-top box (STB) strategies.

In addition, 50% of respondents see Android as being important for their goals within the next five years. The 300 TV industry professionals surveyed also identified a variety of benefits they perceive Android TV to offer, including the availability of new features and services, faster time-to-market, an attractive user interface and cost efficiencies. However, while a majority of respondents indicated a commitment to Android, only 54% of video service providers are willing to pay more for Android chipsets than traditional chipsets with embedded middleware.

Features, specifically the ability for users to download additional apps, are the driving force leading Android implementations. Video service providers with more than one million subscribers (43%) and those with less than one million subscribers (34%) both said that this was the number one driver for adoption. However, despite service providers’ confidence in the benefits of Android TV, there remain significant concerns around piracy and cyber threats. By allowing easy installations of other applications onto the STB, 43% of respondents believe there will be an increased attack surface, while 41% are concerned that their subscribers could install apps for illegal streaming.



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