Dubai – Vuclip, a PCCW Media company, and the leading premium video-on-demand service provider for emerging markets announced the launch of Viu, a direct to consumer video-on-demand (VOD) service, in the Middle East. Viu has already achieved market success and tremendous consumer adoption in Indonesia, Malaysia, India, Hong Kong and Singapore, and is now available for users in the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and Jordan.

Users across the region now have access to tens of thousands of hours of local, regional and international premium entertainment, built on Vuclip’s patented Dynamic Adaptive Transcoding technology to offer viewers a “buffer free” viewing experience. Viu highlights include rich content library designed and especially curated to meet unique user preferences. Viewers can personalize their experience with diverse entertainment options based on their choice of language and genre, ranging from cooking and cars to reality shows and documentaries. Viu highlights also include unlimited downloads and streaming of all content on the mobile app and diverse pool of the premium Arabic TV shows from across the Arab world including Egyptian, Syrian, Khaleeji and Tunisian dramas.