SIC Television has appointed 7A Media as its exclusive distributor for the Spanish speaking Latin American region and the Hispanic market in the United States. The announcement comes just after the close of the NATPE Television convention recently held in Miami.
SIC TV has been actively executing an expansion strategy which includes an increase in scripted dramas in order to sell and compete in the international arena. The broadcaster currently produces and airs two daily telenovelas. Already there are titles which have won several awards and have been sold to over 20 countries. The company expressed that it is now focusing its efforts to the Latin America region.
7A Media which launched in January of 2015 is commandeered by César Díaz, the seasoned executive who, with over 35 years in the industry, has a keen insight and experience in the marketing of telenovelas worldwide. 7A Media will be unveiling SIC’s latest telenovelas which include Más que Amor (Amor Maior – More than Love) and Reina de Flores (Rainha das Flores – Frozen Memories) both currently being broadcast by the channel in Portugal.