In January, two of Globo’s premiering series stood out among Brazilian social media users. Released in very early in the year, Dois Irmãos and Cidade dos Homens took audiences beyond the little screen and managed to rank among Latin America’s most commented productions on social networks, according to the renowned Social Wit List. With a fast-paced story line, Dois Irmãos hit fourth place on the list, totaling approximately 21,000 comments during its debut month. On the other hand, Cidade dos Homens spurred 11,000 comments, reaching eighth place in the ranking.
Produced by the Swiss company The Wit, the Social Wit List ranks the top ten most commented premieres in social media. The list has a dedicated Latin American version apart from the global list, providing a monthly compilation of the releases that generated most online buzz.
This is not the first time Globo premieres are featured on The Wit’s charts. One of the highlights launched by Globo during the 2017 NATPE, the series Above Justicehit second place among Latin American productions and third place among world premieres. Aired in Brazil in August 2016, it spanned about 161,000 online comments, featuring hashtags like #Brilliant and #GreatConcept. Another blockbuster in social networks, the telenovela ‘Wounded Past’ gathered 69,000 comments in its debut month, hitting first place among Latin American releases in October 2016. In addition to ‘Above Justice’ and ‘Wounded Past’, other productions featured in Globo’s 2017 licensing catalogue have already appeared on the list, such as the series ‘Nothing Remains the Same’ and telenovelas Rising Sun (Working Title), Lady Revolution, Burning Hearts and Total Dreamer.
Based on the famous novel by Milton Hatoum, a writer from the state of Amazonas, Dois Irmãos tells the story of a Lebanese immigrant family shaken by the rivalry between the twin brothers Omar and Yaqub. Set in the city of Manaus, northern Brazil, the series features a star-studded cast including Cauã Reymond (Brazil Avenue), Juliana Paes (India – A Love story), Maria Fernanda Cândido (Terra Nostra), Emilio Orciollo Netto (Trail of Lies), Ary Fontoura (Trail of Lies) and Viviane Pasmanter (Helena’s Shadow).
Cidade dos Homens features new chapters in the story of Laranjinha and Acerola, two friends who live in a poor community in Rio de Janeiro — the first season was shown 12 years ago. Now, the friends face new dilemmas and experiences of adulthood. They find themselves facing new moral, ethical, financial and relational issues when they find out one of the friends’ son has a serious illness. Full of adventure, tension, drama, friendship and love, this season’s episodes mix scenes from previous seasons, which ultimately made the fans fall in love with these two characters since the very first season.