Zee Entertainment Enterprises Ltd (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights. These series will premiere on India’s number 1 Premium Entertainment Channel, Zindagi. ZEE has got the rights to broadcast three hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop that launched on Zindagi.

The first Ukrainian series to be broadcast in India, Snowdrop (Bessmertnik) was produced by Front Cinema Production for TRK Ukraina, and will air in primetime, Monday to Saturday on Zindagi. The series is based on the original format Ice Adonis, from Korean producers CJ E&M, and follows the story of two step-sisters divided by love and business interests.

The Turkish titles in the deal remain under wraps but Indian viewers can expect series from producers Endemol Shine Turkey and Ay Yapim, whose earlier titles Fatmagul and Kuzey Guney have already enjoyed huge success on the Zindagi platform.

Commenting on ZEE’s association with Eccho Rights, Zee Entertainment Enterprises Ltd (ZEEL), Chief Business Officer, Mr. Sunil Buch said, “We have associated with Eccho Rights with an objective of bringing the best stories from across the globe to our viewers on Zindagi.  Eccho Rights is a leading distributor of some of the best content from across Asia, Latin America, Europe and Turkey. This association has aided us in fulfilling our promise to provide handpicked stories with differentiated, finite and realistic content and become the only Indian television channel to provide a truly global viewing experience.”