Singapore – Sony’s powerhouse ONE Channel dominated the Korean entertainment genre in 2016, doubling the ratings of its closest competitor in Singapore and Malaysia. Unleashing an arsenal of groundbreaking Korean dramas throughout the year, including the epic blockbusters Legend of the Blue Sea and Scarlet Heart, ONE commanded a 66 per cent share of viewing among the four Korean channels in Malaysia, and was ranked #2 during primetime viewing (6pm-1am) among all pay-TV channels on Astro.
ONE mania extended to Singapore where it scooped a 51 per cent share of the Korean genre and took the crown as the #1 pay-TV channels among female audiences. The allure of ONE and its premium programming also secured its place as the #3 pay-TV channels in Singapore, ahead of movies and kids’ channels. In Indonesia, ONE was consistently the #1 entertainment channel on leading platform, Indovision, in 2016. It was also among the top three pay-TV channels on the platform. Despite fierce competition from other high profile dramas, ONE’s 2016 epic showstoppers Legend of the Blue Sea and Scarlet Heart were the undisputed new darlings of Korean entertainment.
In Malaysia, the average rating of Legend of the Blue Sea was three times the average rating of rival Descendants of the Sun and more than 10 times the average rating of Goblin. The series performed equally well in Singapore, with both Legend of the Blue Sea and Scarlet Heart doubling the average ratings of Love in the Moonlight and Goblin.