Vietnam/Singapore – At a press launch in Ho Chi Minh, Vietnamese multimedia communication group International Media Corp (IMC), announced the launch of Viacom International Media Networks’ (VIMN) Paramount Channel Vietnam on HTVC cable (# 16 / Analog, # 6 / Digital), which went on-air on 1 January 2017. The latest distribution deal follows the network’s international success in Spain, France, Russia, Romania, Hungary, Sweden, Poland, Latin America and Italy. In Asia, the high-definition, 24-hour curated movie channel has been introduced via Digicel in the Pacific Islands and on TrueVisions in Thailand.
Paramount Channel Vietnam will feature movie hits and films distributed by Paramount Pictures such as family favorites like Shrek, How To Train Your Dragon and blockbuster franchises like The Godfather, Mission Impossible, Transformers and Star Trek. With a unique programming strategy and movie line-up that is specifically curated to suit audiences’ taste and preferences, Paramount Channel Vietnam will feature a movie viewing experience that is a collection of movies by themes and movie stunt packages each week. The channel will also feature a variety of time frames. For example, blockbusters will feature during three key time-bands daily – 16:30, 20:30 and 22:30. Paramount Channel Vietnam will also offer a mix of some local Vietnamese movies in the near future.
Paramount Channel is a contemporary entertainment destination where audiences of all ages can experience and celebrate years of films and exclusive behind-the-scenes content. The 24-hour network will offer audiences in Vietnam a unique mix of blockbusters, movie hits, cult favorites and some of the most award-winning Paramount Pictures’ films in the history of cinema.
Paramount Channel meets the growing entertainment demands for more curated movie experiences in Asia, delivering an optimal mix of Academy-Award winners, action hits, classics, romances, horror movies, dramas, and family films. IMC currently has an existing collaboration with VIMN as a licensee partner for MTV Vietnam and for the first Nickelodeon branded block on IMC’s free-to-air channel, YouTV in Vietnam.
