The launch of 5 Golden Rings, ITV Studios’ and Talpa’s new connected game show, has secured fantastic ratings in the Netherlands on SBS6. With an incredible 73.2% increase of the market share compared to the channel slot average in the key demo (20-49), 5 Golden Rings has already become the iconic new game show that engages viewers from start to finish.

The app that lets viewers play along in real time was also a great success, enhancing the viewers’ experience even further. 5 Golden Rings is the iconic connected game show in which every pixel counts. Players get five rings to answer questions over five levels. A huge interactive LED floor projects amazing animated pictures that are the base of each question.