Mumbai – After its soft launch in August this year, Global English News Network, ‘WION – World is One News’ announced its formal launch with the massive roll-out of a 360-degree marketing campaign aptly titled ‘WION – Be One With the World’. The multi-city campaign will take off across various platforms including Television, Print, Radio, OOH, DTH and Digital.
Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of ZEEL and ZMCL on December 9th. Phase I of the marketing campaign will focus on the India market, and it will gradually extend to other markets across the world in Phase II.
WION is a global news network that brings news from around the world but with a South Asian view. The goal of the channel is to engage and empower viewers through balanced and extraordinary storytelling. The channel aims to explore and understand the stake of South Asian region in world affairs by pushing the boundaries of innovation on digital, mobile and television platforms.
The editorial team consists of experienced journalists, researchers and analysts with global exposure. With bureaus in 37 global locations, WION has international reach and multi-cultural staff adding local perspective to every global news story. WION is the first India based network to have its presence in regions like UK, USA, China, Russia and Africa making it South Asia’s first truly convergent, multi-media English News Network.
WION offers an experience that is beyond news. It has a variety of content appealing to both younger and mature audience. WION will not only offer news, but also general entertainment content covering genres like lifestyle, human stories, animals, food, environment and fashion among others.
The presentation of content is innovative with use of visuals, timelines, graphics, on-ground live coverages, 360-degree interactive videos, flying drones and story app. The channel has interactive content to encourage participation from the viewer’s end. A big focus of the platform is on user generated content through its ‘Citizen-Journalism App.’
