Mumbai – After its soft launch in August this year, Global English News Network, ‘WION – World is One News’ announced its formal launch with the massive roll-out of a 360-degree marketing campaign aptly titled ‘WION – Be One With the World’. The multi-city campaign will take off across various platforms including Television, Print, Radio, OOH, DTH and Digital.

Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of ZEEL and ZMCL on December 9th. Phase I of the marketing campaign will focus on the India market, and it will gradually extend to other markets across the world in Phase II.

WION is a global news network that brings news from around the world but with a South Asian view. The goal of the channel is to engage and empower viewers through balanced and extraordinary storytelling. The channel aims to explore and understand the stake of South Asian region in world affairs by pushing the boundaries of innovation on digital, mobile and television platforms.