Elif, the Turkish daily from producer Green Yapim, has now sold to its 16th territory worldwide. Currently in its 3rd season on Kanal 7, the drama series has captivated both local and global audiences. With new sales in Bangladesh, Georgia and across Latin America, interest from around the world continues to grow.
In Bangladesh the series will air on Deepto TV in the new year, while in Georgia, Imedi has picked up the show. This follows a strong start in Chile where TVN reports big increases in time slot performance since the series debuted at the end of November. This is the most recent Latin American pick-up, following Peru, Costa Rica and Colombia, where on Caracol, Elif is by far and away the top performing show in its time slot, doubling the share of its nearest competitor.
“Elif is a truly phenomenal success. When the series started in Turkey two years ago it did very well, and then after it had its international breakthrough in Indonesia and the Balkans last year, we knew it was something very special. The way the viewing figures continue to be consistently high wherever it is aired, shows the universal power of great story telling,” says Handan Özkubat, Head of Eccho Rights’ Istanbul Office.
Elif tells the story of a young girl who is sent away to live on a farm by her mother. Her father owns the farm, but neither he nor Elif knows that they are related. As time goes by, tensions rise and Elif finds herself in the middle of a family power struggle.