Macau – VICE Media announced a major market expansion into Indonesia, the world’s fourth largest nation. VICE will launch a full-scale operation in Indonesia, producing local content and creative agency services to reach the skyrocketing young population of over 100 million people in the country. In addition, VICE announced multi-platform partnerships with Jawa Pos TV and Google that will bring linear and digital programming to the country. Content will be available in both English and Indonesian.
To date in Asia, VICE has operated out of Japan, China and South Korea, and last month the company launched branded VICELAND blocks, which will eventually become 24-hour VICELAND channels, in 18 South-east Asian territories, including Indonesia, through a partnership with local media powerhouse MultiChannels Asia.
Building upon this growth in Asia, VICE Indonesia, which is based in Jakarta, will bring VICE’s award-winning content to a young audience that is consuming mobile, digital and linear content at a staggering pace. VICE Indonesia will be at the forefront of content production in the country, creating and distributing local and international programming that appeals to the enormous young population. By working with young Indonesian talent and producers, editors, shooters and creatives, the content will maintain VICE’s distinct voice and satisfy the appetite for uniquely intimate content focused on culture, food, music, technology, sports and more.
Through the partnership with Jawa Pos TV, VICE News Tonight, VICE’s recently launched daily news show on HBO, will air every night on Jawa Pos TV in a primetime slot. Select VICELAND programming will also air on the network during primetime. Jawa Pos TV continues to expand its footprint in South-east Asia, this partnership will bring VICE’s distinct, youth-oriented content to a growing market of young viewers in the region.
Along with VICE Indonesia launch partner Google, VICE will create digital content powered by the world’s most prolific search tool. Utilising VICE’s unique lens and local talent, SEARCHLIGHT will showcase youth culture and nightlife across Indonesia to a global digital audience. SEARCHLIGHT will take viewers into unknown stories of Indonesian urban life, and expand VICE’s presence into Indonesia’s digital market. VICE’s expansion into Indonesia comes on the heels of a major global expansion for VICE and VICELAND.