Macau – TVB officially launches on APSTAR, jointly announced with APT Satellite Company Limited (APT Satellite) this major breakthrough in a ceremony held in Great China Content Showroom during CASBAA Convention 2016. The new pack includes TVB8 and TVB Xing He, which are tailored for Asia, the Middle East, Australia and Central Asia audiences.

“TVB is the most influential TV content provider in overseas Chinese communities. We have established a worldwide distribution network through cable, satellite and OTT technologies. The cooperation with APT Satellite will expand the coverage of our content to the new areas,” said Mr. Sherman Lee, Controller of TVBI.

“We are excited of the cooperation with TVBI, it greatly broadened the variety of our satellite’s TV neighbourhood. And we are especially proud of being given the opportunity to team up with TVBI, showcasing the theme of Great China Content Showroom here. APT Satellite is always standing with our customers, brings more value to them,” said Huang Baozhong, Senior Vice President of APT Satellite.

The new TVB package is available throughout Asia Pacific, South Asia, and Middle-East on APSTAR-7 satellite at 76.5E.