Singapore – This festive season, StarHub TV customers can look forward to an exciting round-the-clock shopping destination right at their fingertips. Starting tomorrow, StarHub TV, in partnership with Astro Malaysia, will be launching Go Shop (StarHub TV Channel 110), a 24-hour, Mandarin shopping channel. Go Shop will also be made available on StarHub Go, StarHub’s video streaming service, by early next year.
Customers in Singapore can now immerse themselves in a shopping experience that is differentiated, hassle-free and convenient, anytime anywhere. Through Go Shop’s fun and informative TV demonstrations, customers can understand the benefits of each product in-depth as well as the value of the offer. The well-researched product demonstrations are specially tailored to cater to the preferences and lifestyles of Singapore’s consumers.
Targeted at StarHub’s audiences as well as connected online and mobile shoppers in Singapore, Go Shop offers premium and trusted international brands such as Finn Esker, HappyCall, Kloken and Shogun across various product categories from Living, Beauty, Fashion, Kitchenware and Home Appliances. New product categories such as Digital Electronics, Health and Wellness, Sports and Leisure will be introduced progressively.
Go Shop is a joint venture between Astro Retail Ventures, a wholly owned subsidiary of Astro Malaysia, and GS Home Shopping, the global leader in TV home shopping. GS Home Shopping has international presence in nine countries such as South Korea, Malaysia, China and Russia. To celebrate its launch in Singapore, Go Shop will be introducing some of its global best-selling items on StarHub TV. These include Age 20s, an award-winning Moisture Compact Foundation from Korea, Hurom Slow Juicer which comes with a low speed rotation to preserve nutrients, and the Roichen Cookware set, made with a safe and natural stone coating.
To entice consumers, Go Shop will introduce special offers on TV through innovative bundling that cannot be found anywhere else. It aims to offer unbeatable value by combining the main product with other product lines to complement the core offering. For instance, a set of Laneige sleeping masks can be bundled with other items from the same skincare line for a complete, value-for-money deal. Consumers can also look forward to special festive offers from time to time.