Japan Content Showcase (JCS), organised by the Ministry of Economy, Trade and Industry (METI), the Foundation for Promotion of Music Industry and Culture (TIMM), UNIJAPAN (TIFFCOM) and the Association of Japanese Animations (TIAF), and JCS 2016 has successfully ended in October. This year, JCS expanded its venue to Daiba and Shibuya during 4 days of the period; it welcomed 18,330 participants, the largest number in its history.
JCS2016, the Number of Exhibitors was 356 (Domestic: 233/ Overseas: 123) from 20 countries and regions have been updated best record. JCS has new areas: VR corner and the new kinds of exhibitors including the Talent Agency. In addition, there were 7 international pavilions such as Cambodia, Indonesia, Korea (KOCCA, KOFIC, and KOFIC (Busan Digital Contents)), Malaysia, and Taiwan. Best 3 of Overseas Countries were Korea, Taiwan and Cambodia and welcomed first-timers from Egypt. In particular, the numbers have jumped up to Chinese and ASEAN buyers increased. Record-Breaking of the Number of Buyers have been registered 1,539 from 49 countries and regions like last year. Best 3 of Overseas Countries were Korea, China and Hong Kong (2015: 1. Korea 2. Hong Kong 3. Taiwan) and welcomed first-timers from Austria and Kenya. JCS keeps on growing and spreading year by year.
Similar to previous years, 27 seminars and events regarding genres such as music, film, and animation were held. Among these, the seminar on VR (Virtual Reality), one of the hottest trends in the industry, and the seminar on the Chinese market by China’s top producers were especially well-received. In addition, pitching sessions and matching events were actively held with enthusiasm from the participants and business partners alike. At the TIMM Linked Live, a total of 18 artists and groups performed for 3 days, capturing the attention of both the audience and buyers.
This year, a VR corner was included as a new feature, and new exhibitors such as talent agencies were invited. By gathering a variety of contents from many genres, not only was JCS a market for distributing Asian content throughout the world, it was a platform for promoting networking between industry players. To many participants, these 4 days have been very productive and successful. The number of exhibitors was356 (2.6% Up) and the number of buyers was 1539 (7.3% Up) and the number of participants was 18,330 (0.7% Up) which exceeded the excepted live attendees of 2,050.
