Cannes, France, MIPCOM – Mattel Creations, a centralised theatrical, television and digital content division from Mattel Inc., announced brand new international deals for its world-leading children’s TV show and brand, Thomas & Friends.

Following the unprecedented Chinese theatrical release of Thomas & Friends: Sodor’s Legend of the Lost Treasure earlier this year, continued strong growth for the brand throughout Asia Pacific is led by China where there are multiple new deals for Thomas & Friends with broadcasters and digital platforms, including with Chinese state television broadcaster, China Central Television (China), as well as LeEco (China), China Mobile (China) and Air Media (China). A Thomas & Friends channel recently launched on Youku (China), with over 3 billion people reached in China across all Thomas & Friends digital platforms.

Other Asian broadcasters onboard to take new Thomas & Friends content include NHK (Japan), Global TV (Indonesia), GMA (Philippines), KBS (South Korea), TVNZ (New Zealand) and TVB (Hong Kong), with these and the Chinese deals coming on the back of Mattel Creations’ successful drive to gain ground in Asia Pacific.