Dublin – The QYOU, curator of internet video for the ‘Video Everywhere’ market, has announced a milestone partnership with China Entertainment Group to distribute curated content to China’s leading online video platforms, including YouKu, Tencent, LeTV and Weibo. The deal marks The QYOU’s launch into the Chinese market. With curation performed by experienced Chinese video producers, plus translation into Mandarin and distribution via online video platforms, China Entertainment Group is the perfect partner to localise The QYOU.

This move provides Chinese audiences with new and undiscovered global content and brings new online video trends to the region. It is aimed at a young and engaged millennial audience who increasingly access online content from their smart devices.

Commenting on the announcement, Coca Xie, the Founder of China Entertainment Group said: “Our goal is to understand our audiences preferences so that we can provide them with the most engaging and relevant content. Younger viewers are often dissatisfied with traditional TV services, which no longer cater to their viewing needs. Chinese millennial audiences today thirst for western short-form content, often difficult to view inside of China. Using The QYOU’s services enables us to offer viewers a range of content at any time and on any device, a deciding factor behind our decision to establish a partnership.”

Bob Reid, VP of Business Development and Sales at The QYOU adds, “Launching a ‘best of YouTube’ channel in China with China Entertainment Group is a win-win for everyone involved, from the distribution platforms like YouKu and Tencent who want views, to Chinese consumers who want access to a greater variety of content. The partnership is an opportunity for us to be a trendsetter in China by introducing the region to new online video formats and a curation of global content creators and themes that engage and can be shared with friends. Our content curation expertise puts us in the perfect position to help China Entertainment Group deliver the type of content their customers crave from their TV providers.”