Dublin – The QYOU, curator of internet video for the TV Everywhere market announces a linear channel deal with Play Poland to deliver its expertly curated line-up of internet content to subscribers of Play Poland’s recently launched OTT service, Play NOW. This deal marks the launch of The QYOU into the Polish market and is further expansion of the company’s global footprint after recently announced deals with Knippr in The Netherlands, Multi Channels Asia in APAC and TotalPlay in Latin America.

The hours per month consumers spend watching short form content is expanding exponentially, especially among the millennial demographic, which has grown up with online video as a staple of its entertainment diet. By incorporating The QYOU into its programming line-up, Play Poland will deliver on its’ promise to provide engaging and relevant video for its younger audience, increasing the overall attractiveness of its OTT service.

The QYOU brings the web to subscription TV services, offering a selection of short films, comedy, music, dance and stunts. Its international feed of web content is offered in HD and commercial free, representing a unique addition to linear channel line-ups.