Mumbai, India / Munich, Germany- Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of Zee.One, its dedicated Bollywood movie channel for the German market. The channel was launched in Germany by Mr. Punit Goenka, MD & CEO, ZEEL, Mr. Amit Goenka, CEO – International Broadcast Business, ZEEL,Ms. Friederike Behrends, CEO – Asia TV GmbH (Zee TV) and international Bollywood Superstar, Shah Rukh Khan.

Targeting women between the ages of 19 and 59, Zee.One’s premium content will be specifically adapted for the German market. Most of the content will be premiering on German television and will be broadcast in HD. From autumn onwards, the channel plans to develop and produce its own show formats like magazine shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.