Hong Kong – Turner Asia-Pacific has appointed Eric Lee to lead its growing location-based entertainment (LBE) business for the region. He is tasked with identifying opportunities to develop consumer-facing experiences such as water parks, theme parks, branded retail and entertainment spaces. These environments utilise Cartoon Network’s global kids’ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, as well as Turner’s other youth-focused brands including Tuzki.
This is a new position for Cartoon Network Enterprises (CNE), Turner’s licensing and merchandising arm, and demonstrates its commitment to developing more LBE initiatives around the region. Lee’s appointment is a part of a wider strategy by Turner to become an even more consumer-centric and IP-focused company.
Clément Schwebig, who is Turner Asia-Pacific’s SVP of Business Development and oversees CNE, said: “Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones. LBE and the themed attraction business has huge potential for growth in Asia-Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”
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