Tokyo – Japan’s leading commercial broadcaster, Nippon Television Network Corporation (Nippon TV), announced that the company will be heading to MIPCOM 2016 with a new drama, Pretty Proofreader (10 x 60’), and two new formats Burning Questions! (60’eps) and The Character (60’ eps). The broadcaster recently released its popular format Dragons’ Den (Shark Tank in the US) currently available in 29 formats and airing in 184 countries across the globe, and the hit drama series The Last Cop into its second season.
The announcement was made by Mr. Atsushi Hatayama, recently appointed President of International Business Development for the organisation. He said, “We are extremely proud to be the top-rated broadcast network in Japan for the past two consecutive years. This is due to our highly successful formats, Burning Questions! and The Character, currently airing on Nippon TV. MIPCOM is the perfect platform for us to showcase these titles to the international buyers around the world. In addition, we are confident our new drama series, Pretty Proofreader, will resonate well in all territories, just as our incredibly successful Dragons’ Den, which was a phenomenal hit worldwide. We have much to be proud of.”
The first new format from Nippon TV is Burning Questions!, the ultimate true or false quiz show where there’s no shortage of intriguing, bizarre, and sometimes risqué questions to pique your interest. Next in line is the new format The Character where 2D characters are the ultimate manifestation of their creators’ dreams and imaginations. On the drama front is the Pretty Proofreader, a new series that follows twenty-eight-year-old Etsuko, the ultimate fashionista. Her lifelong dream is to become an editor for a fashion magazine.