Singapore– A+E Networks’ Lifetime and Facebook have announced the launch of their first-of-its-kind multi-platform partnership to provide women the support and resources they need to help start their own businesses, specifically in the highly competitive food and beverage (F&B) industry. The strategic partnership brings two campaigns together – Lifetime’s #RethinkWomen and Facebook’s #SheMeansBusiness initiatives.

Lifetime encourages women to defy stereotypes and live life on their own terms with the #RethinkWomen campaign, which was rolled out in Asia in March this year to commemorate International Women’s Day.  Facebook’s #SheMeansBusiness, which was launched in March, celebrates women who have built and run businesses. #SheMeansBusiness is an initiative, started by Facebook, to celebrate and empower women entrepreneurs across Asia-Pacific.