COLORS INFINITY launched a year ago with a promise of giving its viewers a unique television experience. Staying true to its word of disruptive entertainment, the channel in its first year blazed a new path for TV viewing with its unique programming and compelling content. COLORS INFINITY introduced for the first time on Indian Television a bouquet of distinctive propositions including Essential Viewing, Instant Premieres, Live Binge, Infinity-On-Demand and local homegrown content.

Starting with 8 international premieres and 8 advertisers on board, COLORS INFINITY reached out to the 200 million audience, managing to not only capture 60% of viewership from the aspirational, neo-urban consumer in the country but also witnessing a rapid growth with over 100 advertisers on board today, including brands ranging across Automobiles, Ecommerce, FMCG and Electronics categories.