Kuala Lumpur– MEASAT Satellite Systems Sdn. Bhd (MEASAT) announced the launch of eGG, or Every Good Game, Southeast Asia’s first dedicated 24/7 HD eSports channel. The channel is now available to pay-TV operators via MEASAT-3a at 91.5°E. eGG’s exciting content includes gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and more.

The High Definition channel fills a gap in Asia’s eSports market, a market which is experiencing phenomenal growth especially amongst the highly coveted millennial segment. eGG is produced by Astro Malaysia Holdings Berhad (Astro) with Astro’s professional high quality production values.