Geneva, Switzerland – ADB’s visitors to IBC 2016 will have the opportunity to see the public debut of its next-generation, end-to-end personal TV software platform, graphyne2. The launch extends ADB’s portfolio of Connected Solutions with a next-generation TV software platform that drives fast, easy and risk free deployment of value-added services with no upfront investment.

The IBC debut of ADB’s new platform will show how graphyne2 enables both pay-TV and OTT operators to deliver personalised user interfaces and second-screen applications, allowing consumers to quickly and easily browse and select content and services.