New York– SintecMedia announced that OnBoard will be fully integrated with HighYield. This deal will allow SintecMedia’s network customers utilizing OnBoard to expand ad sales offerings from traditional, unit-based products into innovative, audience-based products that span TV & digital platforms and enable High Yield customers to benefit from a valuable inventory to be offered via networks using OnBoard.

The combination of SintecMedia’s OnBoard  with Visible World’s HighYield will easily enable OnBoard clients to selectively provide their TV ad inventory to Programmatic TV selling via users of the HighYield platform, including Programmatic TV leader AudienceXpress, as well as established agency media buying systems such as Strata.