The APEX Multimedia Market was very good market for PRIME ENTERTAINMENT GROUP (PRIME). Besides its success in television, PRIME has developed a department dedicated to in-flight sales which is a growing part in their business. PRIME has also been licensing a great variety of programming for in-flight entertainment.

A variety of titles has been picked up by different airlines, such as Free Wheels on Avianca, David Bowie: Music in review by Finnair, Trail Reference and Test My Ride by Qatar Airways and more.