Singapore– Nickelodeon International’s Together For Good and UNICEF have joined up in an on-going partnership to educate and inspire kids around the globe to tackle discrimination and inequality in their homes, schools and communities.

With the theme of social inclusion at its core, the goal of the partnership is to give kids the knowledge and resources to support UNICEF on their quest to ensure every child can reach their full potential.

The partnership officially kicks off with a new public service announcement (PSA) featuring UNICEF Goodwill Ambassador Katy Perry, which premiered on the Nickelodeon channel in Asia today during the Nickelodeon’s 2016 Kids’ Choice Awards.