The African Basketball League, ABL, has secured a ground breaking partnership deal with TRACE as the official TV and digital partner for the league which tips off on the 4th of March 2016.
With this newest partnership, African Basketball League games will be aired on TV in 160 countries across Africa, Europe, Asia, Indian Ocean and the Caribbean.
According to the Chief Executive Officer of ABL, Ugo Udezue, “This is a historic moment for the ABL and will contribute greatly to the growth of professional basketball within the African continent. We are excited to feed the appetite of basketball lovers all across the world. He further added “this is another great way of making the ABL games accessible to millions of passionate Basketball fans wherever they may be and witness the entertainment and excitement that features so many iconic players. We are delighted to have TRACE as our official TV partner.”
The ABL games including the All Star Games, Play offs and behind the scenes will be shown live on TRACE channels including on TRACE Sport Stars, the first global entertainment channel dedicated to the lives of stars in the world of sports. The ABL is proudly supported by TRACE, Union Bank, Wakanow, Cornerstone Insurance, Landmark, THE BEAT 99.9FM and ASKY Airline.
