Singapore– The Asian Food Channel (AFC) and HGTV have been ranked the top lifestyle channels of choice among female cable viewers between 25 to 54 years old and PMEBs in Malaysia and Singapore respectively.
According to AGB Nielsen, Asian Food Channel (AFC) was rated the number one lifestyle channel in Malaysia for the second consecutive year in Malaysia. When measured against other English pay TV lifestyle channels, the average time spent per day on AFC increased by 11% in comparison to 2014.
Kantar Media has revealed that HGTV was rated the number one lifestyle channel in Singapore from January to December 2015.
Kantar Media revealed that HGTV, Asia’s only regional home focused channel was rated the number one lifestyle channel in Singapore from January 2015 to December 2015 among female cable viewers between 25 to 54 years old. HGTV also recorded the highest average time spent of 40 minutes during the same period when measured against 60 other English pay TV channels