India – Viacom18 along with #StartUpIndia, announced the launch of India’s largest outreach programme for young entrepreneurs ‘MTV KICKSTART’ to woo bright young minds brimming with exciting ideas. MTV KICKSTART will be an annual programme that will equip the youth of India to start up. Supporting MTV, the iconic youth brand, in its unique initiative – MTV KICKSTART, #StartUpIndia is all set to bridge the gap between ideas and investors and give young India a helping hand in making their entrepreneurial dreams come true.

Delivered through engaging and interactive content through television, web, mobile and social media, MTV KICKSTART will work towards educating the youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.