India – Viacom18 along with #StartUpIndia, announced the launch of India’s largest outreach programme for young entrepreneurs ‘MTV KICKSTART’ to woo bright young minds brimming with exciting ideas. MTV KICKSTART will be an annual programme that will equip the youth of India to start up. Supporting MTV, the iconic youth brand, in its unique initiative – MTV KICKSTART, #StartUpIndia is all set to bridge the gap between ideas and investors and give young India a helping hand in making their entrepreneurial dreams come true.

Delivered through engaging and interactive content through television, web, mobile and social media, MTV KICKSTART will work towards educating the youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.

Launched as an annual property, MTV KICKSTART is a multi-platform initiative which will reach out to young aspiring entrepreneurs through multiple touch-points. The initiative will start with a massive outreach plan that will run through 52 weeks, reaching out to 300 colleges across the country and heavy media buzz across TV and Digital. MTV along with #StartUpIndia will be hosting Start-Up Festivals (2 day events) across tier 1 & 2 cities to allow youth to have a personal interaction with the top entrepreneurs and investors in the nation.