Singapore– MP & Silva announced that it has been appointed the global marketing rights partner of Garena.
The appointment will see MP & Silva working closely with Garena to secure brand partnerships, maximising commercial opportunities in Asia-Pacific for three major electronic sports (eSports) properties:
- Garena Premier League (GPL)
- Vietnam Championship Series A (VCSA)
- League of Legends Masters Series (LMS)
Examples of the entitlements and potential sponsorship platforms during the tournament include featuring logos during live gameplay and screensaver loops, broadcast sponsorship, online advertising, media and promotional exposure, as well as product placement and activation at the tournament.
