Viacom18 announced the appointment of Ferzad Palia as the head of Youth Entertainment with immediate effect. In his new role, Ferzad will be heading MTV and Pepsi MTV Indies, in addition to his existing duties as head of English Entertainment which includes Vh1, Comedy Central and COLORS Infinity.

“It’s a new and exciting role for me and I’m really looking forward to creating interesting brand customizations for the youth demographic while driving growth for both youth and English entertainment brands at Viacom18,” Ferzad comments.