Mumbai– Multi Screen Media (MSM) rebrands as Sony Pictures Networks (SPN). The announcement came as the channel operator celebrated its 20th anniversary in India.
A division of Sony Pictures Entertainment, SPN is a leading operator of television networks in India including Sony Entertainment Television (SET), MAX, MAX2, SAB, PIX, AXN, AATH, MIX, SIX, KIX and LIV.
NP Singh, CEO of SPN, says, “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment.”