Dailymotion, one of the biggest video platforms in the world with 3.5 billion videos viewed and 300 million unique viewers each month, will allow advertisers to easily purchase its in-stream inventory with the help of MediaMath’s discovery app.

Dailymotion Advertising’s global and premium video marketplace, has released an OpenRTB integration with MediaMath, enabling MediaMath’s global clients to access the second largest source of video advertising in the world. OpenRTB integration will allow MediaMath’s clients to benefit from fast and secure access to DMX inventory, and enables clients to target their customers and optimize to business outcomes via the integrations. Buyers will be able to create customized, private deals tailored to their business objectives when buying via the integrations.