CASBAA, Hong Kong– Alon Shtruzman, CEO of Keshet International (KI) announced the hire of veteran Asian TV Executive Gary Pudney in the newly created position of KI Head of Asia and the opening of a new KI office in Hong Kong. The former Head of Asia Pacific at Sparks Eccho Group will report to Shtruzman and work closely with KI Sales Director for Asia and Latin America, Kelly Wright.

Gary Pudney, Head of Asia, Keshet International says, “KI’s drive, ambition and enthusiasm to grow in the Asian region is both alluring and infectious! I am delighted to be part of the team and am very much looking forward to the challenge of building on the success the company has already had here, further establishing the KI brand across the continent.”