Asia launches the world’s first Direct-2-TV (D2TV) system through the partnership of Irdeto, Samsung and SMiT. The innovative solution will be launched for the Indonesian market through Transvision TV.
The broadcast Direct-to-TV (D2TV) system with Transvision is the first-of-its- kind in Indonesia and in the world.
Transvision is one of Indonesia’s most innovative and dynamic pay- TV operators, constantly looking at how they can provide consumers with a unique and superior viewing experience. “This is why they are working with us, in partnership with Samsung and SMiT, to bring the world’s first set-top box free broadcast D2TV system to their customers in Indonesia, a promising market that is rapidly growing and highly competitive,” said Bengt Jonsson, VP, APAC, Irdeto.
Not only will it take up less space in a consumer’s home, it also provides a superior viewing experience that allows consumers to access both TV and USB CAM through a single remote control. Consumers can simply purchase one of the following Samsung TV models; 32J4120, 40J5120 and 48J5120 – to enjoy this service. Samsung is currently the only brand that offers such capability.
“We are pleased to be working with partners like Irdeto, Samsung and SMiT, to bring the world’s first set-top box-free broadcast D2TV system to consumers in Indonesia where its population’s income per capita is constantly rising. This partnership provides operators like ourselves excellent mobility to introduce a pay- TV service to customers who want a simple to use solution and still receive great content,” said Hengkie Liwanto, CEO, Transvision. “From an operator’s point of view, this solution allows us to maintain a low cost in order to stay competitive, since USB sticks are more economical to manufacture compared to STBs, and need virtually no maintenance. We are confident that we will set a new benchmark for the industry and revolutionise the way content is viewed.”
Transvision has been working closely with Irdeto since 2011, using Irdeto CAS to protect the operator’s content and revenues. With this renewed partnership, Irdeto will be able to support the integration of SMiT modules in Samsung’s range of TVs without any need for IP connectivity, providing additional cost efficiency for Transvision, by removing the need for STB hardware and installation costs. Transvision will also gain value addition through subscription acquisition from consumers who purchase selected Samsung TVs. “With the successful inaugural launch, we plan to deploy this in the other regions and work with operators that have similar requirements to Transvision’s such as deploying innovative end-to-end solutions and simplifying & managing the security of their offerings, aligned to their business goals,” added Jonsson.
He said, “As consumer viewing habits are constantly changing, it is important for pay-TV operators to have a flexible and innovative end-to-end solution aligned to their business offerings. We are excited to work with Transvision in delivering the first pay- TV service that is integrated directly to the TV and we believe that through a strong integrated partnership with Samsung and SMiT, Transvision will be one of the leading providers in the industry. They are not just first in Indonesia but first in the world to offer something as unique as this.”
Irdeto’s security solutions comprising its Keys & Credentials service and CAS will help cover the security management for Transvision’s managed device ecosystem. In particular, the Keys & Credentials service helps simplify the processes associated with managing the security of Transvision’s platform and relieves it of the day-to-day interface with a complex ecosystem of suppliers and partners. Being completely technology-agnostic, it also enables Transvision to retain full flexibility in selecting partners and vendors that best align with their business goals.
Future of Television market
The ability to provide a pay-TV service that does not require IP connectivity and a set-top box lowers the cost for both consumers and operators in terms of hardware installation, maintenance, and manufacturing. As consumer viewing habits are constantly changing, it is important for pay-TV operators to have a flexible and innovative end-to-end solution aligned to their business offerings, such as the broadcast D2TV system that Transvision launched. Irdeto is committed to enabling such innovative operators globally and help them pioneer the future television market.
The game changing nature of Irdeto Keys & Credentials
In today’s fast-moving, multi-screen world, the specific set of technology options available for operators when choosing a security partner can cause frustration over time, especially as new technologies emerge and are not readily available on their platform. To combat slow-moving innovation and decreasing bargaining power, Irdeto Keys & Credentials provides a fully managed service to outsource the operation of all security processes with whichever vendors the operator chooses to work with and avoid technology lock-in.
The independent “Trust Authority” function provided by Keys & Credentials allows an operator to work with multiple different suppliers while shielding them from the numerous and often complex security processes and lifecycles that need to be managed on an operational level. Instead of maintaining internal resources and operational teams, which would need to grow with every new technology incorporated into their ecosystem, operators can move to a fully managed service from an industry-recognised expert, resulting in a far more viable option for them than trying to manage all the processes in-house.
This evolution of security to a fully managed service enables greater flexibility and faster roll-out of new services for pay-TV operators in an accelerating market. Underlying all the specific benefits brought by this deployment is the key understanding that the entertainment and media market is moving too fast for service providers to continue locking themselves into exclusive, long-term partner agreements where they have limited technology options and decreasing bargaining power.
